Publications
Publications
- May 2019 (Revised February 2020)
- HBS Case Collection
Rachael Ray: Cooking Up a Brand
By: Boris Groysberg, Robin Abrahams and Kerry Herman
Abstract
Teaching Note for HBS Case No. 419-022.
Citation
Groysberg, Boris, Robin Abrahams, and Kerry Herman. "Rachael Ray: Cooking Up a Brand." Harvard Business School Teaching Note 419-084, May 2019. (Revised February 2020.)