Publications
Publications
- May 2019
- HBS Case Collection
JUUL and the Vaping Revolution
By: Michael W. Toffel, Trevor Fetter, John Masko and Sarah Mehta
Abstract
Teaching Note for HBS No. 619-006.
Keywords
Electronic Cigarettes; E-cigarettes; Vaping; Nicotine Replacement; Juul; Juuling; Advertising; Advertising Campaigns; Online Advertising; Customers; Innovation And Invention; Innovation Strategy; Marketing; Ethics; Brands And Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility And Impact; Social Issues; Technology; Technology Industry; San Francisco
Citation
Toffel, Michael W., Trevor Fetter, John Masko, and Sarah Mehta. "JUUL and the Vaping Revolution." Harvard Business School Teaching Note 619-068, May 2019.