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  • May 2019
  • Teaching Note
  • HBS Case Collection

JUUL and the Vaping Revolution

By: Michael W. Toffel, Trevor Fetter, John Masko and Sarah Mehta
  • Format:Print
  • | Language:English
  • | Pages:19
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Abstract

Teaching Note for HBS No. 619-006.

Keywords

Electronic Cigarettes; E-cigarettes; Vaping; Nicotine Replacement; Juul; Juuling; Advertising; Advertising Campaigns; Online Advertising; Customers; Innovation And Invention; Innovation Strategy; Marketing; Ethics; Brands And Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility And Impact; Social Issues; Technology; Technology Industry; San Francisco

Citation

Toffel, Michael W., Trevor Fetter, John Masko, and Sarah Mehta. "JUUL and the Vaping Revolution." Harvard Business School Teaching Note 619-068, May 2019.
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About The Authors

Michael W. Toffel

Technology and Operations Management
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Trevor Fetter

Accounting and Management
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More from the Authors

    • March–April 2021
    • Harvard Business Review

    Manage the Suppliers That Could Harm Your Brand: Know When to Avoid, Engage, or Drop Them

    By: Jodi L Short and Michael W. Toffel
    • February 2021
    • Faculty Research

    Barbarians at the Gate or Turnaround Gurus? Private Equity and the Rise of the LBO

    By: Tom Nicholas and John Masko
    • February 2021
    • Faculty Research

    Assessing Prediction Accuracy of Machine Learning Models

    By: Michael Toffel and Natalie Epstein
More from the Authors
  • Manage the Suppliers That Could Harm Your Brand: Know When to Avoid, Engage, or Drop Them By: Jodi L Short and Michael W. Toffel
  • Barbarians at the Gate or Turnaround Gurus? Private Equity and the Rise of the LBO By: Tom Nicholas and John Masko
  • Assessing Prediction Accuracy of Machine Learning Models By: Michael Toffel and Natalie Epstein
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