Purpose Brands

Rory  McDonald; Clayton M. Christensen; Shaye  Roseman

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Module Note | June 2019

Purpose Brands

by Rory McDonald, Clayton M. Christensen and Shaye Roseman

Language: English

Format: Print

7 pages

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Citation:

McDonald, Rory, Clayton M. Christensen, and Shaye Roseman. "Purpose Brands." Harvard Business School Module Note 619-075, June 2019.

About the Authors

Rory M. McDonald

Thai-Hi T. Lee (MBA 1985) Associate Professor of Business Administration

Technology and Operations Management

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Clayton M. Christensen

Kim B. Clark Professor of Business Administration

General Management

Technology and Operations Management

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Teaching Note | HBS Case Collection | January 2020

Parrot: Navigating the Nascent Drone Industry

Rory McDonald and Anibha Singh

Citation:
McDonald, Rory, and Anibha Singh. "Parrot: Navigating the Nascent Drone Industry." Harvard Business School Teaching Note 620-086, January 2020. View Details

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Teaching Note | HBS Case Collection | December 2019

Under Armour

Rory McDonald and Matt Higgins

Teaching Note for HBS No. 618-020.

Citation:
McDonald, Rory, and Matt Higgins. "Under Armour." Harvard Business School Teaching Note 620-070, December 2019. View Details

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Case | HBS Case Collection | November 2019 (Revised December 2019)

Marcus by Goldman Sachs

Rory McDonald, Samir Junnarkar and David Lane

Five years on from the 2008 financial crisis, Goldman Sachs remained wounded. Revenues at the global investment bank had stagnated below pre-crisis levels, and the firm had yet to rebound from a substantial decline in securities-trading revenues. Marcus by Goldman Sachs was one response—an effort that operated as a start-up but was sponsored by senior Goldman executives—to grow the firm’s revenues by entering consumer banking with digital-only offerings. The moved marked a dramatic cultural as well as product shift: the 150 year-old institution historically served only businesses and the wealthiest of individuals. In 2016, Marcus launched unsecured personal loans for the mass market; it rolled out high-yield deposits in 2017 and a credit card in partnership with Apple in 2019. By autumn of that year, Marcus had $5 billion in loans outstanding and $55 billion in deposits. It also faced a dilemma—ceaseless and rapid expansion had strained its people and infrastructure, yet Goldman expected Marcus to generate $1 billion in revenues in 2020. What now was the better bet, to pause to allow performance to catch up with growth, or to seize the additional opportunities that beckoned for Marcus to diversify into consumer finance products?

Keywords: Corporate Entrepreneurship; Banks and Banking; Innovation Leadership; Growth and Development Strategy; Growth Management; Organizational Culture; Financial Services Industry; United Kingdom;

Citation:
McDonald, Rory, Samir Junnarkar, and David Lane. "Marcus by Goldman Sachs." Harvard Business School Case 620-005, November 2019. (Revised December 2019.) View Details

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Purpose Brands

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