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  • April 2019 (Revised October 2019)
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Sanjeev Kapoor: The Recipe for Success

By: Boris Groysberg and Mahima Rao-Kachroo
  • Format:Print
  • | Language:English
  • | Pages:29
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Abstract

India's most recognized celebrity chef Sanjeev Kapoor has been an integral part of the country's food industry since 1993. As a celebrity chef, Kapoor enjoyed a 17-year run of his hit TV cooking show “Khana Khazana,” published more than 100 cookbook titles in multiple languages and endorsed a variety of brands. Kapoor later turned entrepreneur when he established a restaurant company that has partnered with more than 60 restaurant franchisees worldwide and launched his own TV channel—FoodFood. Although Kapoor has multiple businesses, he continues to find more exciting growth opportunities coming his way.

Keywords

Advertising; Business Ventures; Change; Decision Making; Entrepreneurship; Food; Leadership; Management; Markets; Media; Organizations; Ownership; Problems and Challenges; Quality; Relationships; Technology; Food and Beverage Industry; India; South Asia

Citation

Groysberg, Boris, and Mahima Rao-Kachroo. "Sanjeev Kapoor: The Recipe for Success." Harvard Business School Case 419-076, April 2019. (Revised October 2019.)
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About The Author

Boris Groysberg

Organizational Behavior
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Related Work

    • April 2019 (Revised October 2019)
    • Faculty Research

    Sanjeev Kapoor: The Recipe for Success

    By: Boris Groysberg and Mahima Rao-Kachroo
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    Sanjeev Kapoor (B) Video Supplements

    By: Boris Groysberg
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    Sanjeev Kapoor (A) Video Supplements

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Related Work
  • Sanjeev Kapoor: The Recipe for Success By: Boris Groysberg and Mahima Rao-Kachroo
  • Sanjeev Kapoor (B) Video Supplements By: Boris Groysberg
  • Sanjeev Kapoor (A) Video Supplements By: Boris Groysberg
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