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  • April 2019
  • Case
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Boxed

By: Laura Huang, Andy Wu and Jiayi Bao
  • Format:Print
  • | Language:English
  • | Pages:16
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Abstract

Boxed.com (“Boxed”) is an ambitious e-commerce retailer start-up, founded by visionary CEO Chieh Huang in 2013. From starting in Huang’s garage in 2013, to winning Emerging E-Retailer of the Year in 2016, to having 4 operational distribution centers in 2018, Boxed used a variety of strategies in order to gain customers and grow its presence. This case explores the journey that the scrappy, new entrant navigated as it competed against large, goliath players in an already established retail and e-commerce industry.

Keywords

Entrepreneurial Management; Business Startups; Leadership; Strategy; Success; E-commerce; Retail Industry

Citation

Huang, Laura, Andy Wu, and Jiayi Bao. "Boxed." Harvard Business School Case 719-496, April 2019.
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About The Author

Andy Wu

Strategy
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Related Work

    • September 2019
    • Faculty Research

    Boxed

    By: Laura Huang and Andy Wu
Related Work
  • Boxed By: Laura Huang and Andy Wu
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