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Case | HBS Case Collection | April 2019

Ripple: The Business of Crypto

by David B. Yoffie and George Gonzalez

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Abstract

The case explores Ripple CEO Brad Garlinghouse’s mission to disrupt the global payments industry by leveraging the cryptocurrency XRP. Students will learn about Bitcoin and the blockchain industry, as well as Ripple’s unique crypto business model. The case provides an opportunity to navigate the areas of distributed technology, platforms, regulation, and global payments, from the perspective of a San Francisco software startup with over $20 billion in digital assets.

Keywords: payment systems; cryptocurrency; Bitcoin; Blockchain; fintech; Disruption; Currency; Business Model; Software; Business Startups; Financial Services Industry; Technology Industry;

Language: English Format: Print 21 pages Educators

Citation:

Yoffie, David B., and George Gonzalez. "Ripple: The Business of Crypto." Harvard Business School Case 719-506, April 2019.

About the Author

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David B. Yoffie
Max and Doris Starr Professor of International Business Administration
Strategy

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More from the Author

  • Teaching Note | HBS Case Collection | December 2019

    Fixing Facebook: Fake News, Privacy, and Platform Governance

    David B. Yoffie and Daniel Fisher

    Citation:

    Yoffie, David B., and Daniel Fisher. "Fixing Facebook: Fake News, Privacy, and Platform Governance." Harvard Business School Teaching Note 720-417, December 2019.  View Details
    CiteView Details Related
  • Case | HBS Case Collection | November 2019

    GOAT Group: Jordans, Yeezys, and the Global Secondary Sneaker Market

    Jeffrey F. Rayport, Spencer Rascoff and George Gonzalez

    Keywords: e-commerce; internet; Nike; Adidas;

    Citation:

    Rayport, Jeffrey F., Spencer Rascoff, and George Gonzalez. "GOAT Group: Jordans, Yeezys, and the Global Secondary Sneaker Market." Harvard Business School Case 820-060, November 2019.  View Details
    CiteView DetailsEducators Related
  • Case | HBS Case Collection | August 2018 (Revised October 2019)

    C3.ai—Driven to Succeed

    Robert Simons and George Gonzalez

    CEO Tom Siebel navigates his artificial intelligence (ai) startup through a series of pivots, market expansions, and even an elephant attack to become a leading platform ad service provider. The case describes his unusual management approach emphasizing employee testing and selection, customer testing and selection, and a high degree of professionalism. This case is accompanied by an eight-segment video series (preview below) that shows Tom Siebel discussing his management philosophy. A link to access the videos in the classroom is provided on p. 2 of the Teaching Note.

    Keywords: strategy execution; performance measurement; critical performance variables; strategic boundaries; digital transformation; Internet of Things; artificial intelligence; software development; big data; Machine learning; Business Startups; Management Style; Business Strategy; Performance; Measurement and Metrics; Organizational Culture; Technology Industry; United States; California;

    Citation:

    Simons, Robert, and George Gonzalez. "C3.ai—Driven to Succeed." Harvard Business School Case 119-004, August 2018. (Revised October 2019.)  View Details
    CiteView DetailsEducatorsPurchase Related
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