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  • April 2019 (Revised February 2020)
  • Case
  • HBS Case Collection

Ripple: The Business of Crypto

By: David B. Yoffie and George Gonzalez
  • Format:Print
  • | Language:English
  • | Pages:24
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Abstract

The case explores Ripple CEO Brad Garlinghouse’s mission to disrupt the global payments industry by leveraging the cryptocurrency XRP. Students will learn about Bitcoin and the blockchain industry, as well as Ripple’s unique crypto business model. The case provides an opportunity to navigate the areas of distributed technology, platforms, regulation, and global payments, from the perspective of a San Francisco software startup with over $20 billion in digital assets.

Keywords

Payment Systems; Cryptocurrency; Bitcoin; Blockchain; Fintech; Business Startups; Business Model; Disruption; Strategy

Citation

Yoffie, David B., and George Gonzalez. "Ripple: The Business of Crypto." Harvard Business School Case 719-506, April 2019. (Revised February 2020.)

About The Author

David B. Yoffie

Strategy
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