Case | HBS Case Collection | April 2019 (Revised February 2020)

Ripple: The Business of Crypto

by David B. Yoffie and George Gonzalez

Abstract

The case explores Ripple CEO Brad Garlinghouse’s mission to disrupt the global payments industry by leveraging the cryptocurrency XRP. Students will learn about Bitcoin and the blockchain industry, as well as Ripple’s unique crypto business model. The case provides an opportunity to navigate the areas of distributed technology, platforms, regulation, and global payments, from the perspective of a San Francisco software startup with over $20 billion in digital assets.

Keywords: payment systems; cryptocurrency; Bitcoin; Blockchain; fintech; Business Startups; Business Model; Disruption; Strategy;

Language: English Format: Print 24 pages EducatorsPurchase

Citation:

Yoffie, David B., and George Gonzalez. "Ripple: The Business of Crypto." Harvard Business School Case 719-506, April 2019. (Revised February 2020.)

Related Work

  1. Teaching Note | HBS Case Collection | December 2019

    Ripple: The Business of Crypto

    David B. Yoffie

    The case explores Ripple CEO Brad Garlinghouse’s mission to disrupt the global payments industry by leveraging the cryptocurrency XRP. Students will learn about Bitcoin and the blockchain industry, as well as Ripple’s unique crypto business model. The case provides an opportunity to navigate the areas of distributed technology, platforms, regulation, and global payments, from the perspective of a San Francisco software startup with over $20 billion in digital assets.

    Keywords: payment systems; cryptocurrency; Bitcoin; Blockchain; fintech; Business Startups; Business Model; Disruption; Strategy;

    Citation:

    Yoffie, David B. "Ripple: The Business of Crypto." Harvard Business School Teaching Note 720-418, December 2019.  View Details
    CiteView DetailsPurchase Related

  2. Case | HBS Case Collection | April 2019 (Revised February 2020)

    Ripple: The Business of Crypto

    David B. Yoffie and George Gonzalez

    The case explores Ripple CEO Brad Garlinghouse’s mission to disrupt the global payments industry by leveraging the cryptocurrency XRP. Students will learn about Bitcoin and the blockchain industry, as well as Ripple’s unique crypto business model. The case provides an opportunity to navigate the areas of distributed technology, platforms, regulation, and global payments, from the perspective of a San Francisco software startup with over $20 billion in digital assets.

    Keywords: payment systems; cryptocurrency; Bitcoin; Blockchain; fintech; Business Startups; Business Model; Disruption; Strategy;

    Citation:

    Yoffie, David B., and George Gonzalez. "Ripple: The Business of Crypto." Harvard Business School Case 719-506, April 2019. (Revised February 2020.)  View Details
    CiteView DetailsEducatorsPurchase Related

About the Author

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David B. Yoffie
Max and Doris Starr Professor of International Business Administration
Strategy

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