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Book
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2019
The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power
by
Michael A. Cusumano, Annabelle Gawer and David B. Yoffie
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Abstract
The Business of Platforms explores the strategic, economic, and technology management challenges of digital platform businesses. We have five major themes in the book: 1) The world’s most valuable companies are all platforms, in part because platforms have network effects, with the potential for a winner-take-all or winner-take-most outcome. 2) Platforms come in 3 flavors: innovation platforms, transaction platforms, and hybrid platforms. We suggest that the world is moving towards more and more hybrids, and we identify the key steps in building a successful platform. 3) Failure is more likely than winner-take-all: mispricing, mistrust, mistiming, and hubris lead to hundreds of failures. 4) Old “dogs” can learn new tricks: conventional companies can adapt to a platform world with a buy, build, or belong strategy. And 5) Platforms are a double-edge sword: abuse of power, bullying poor labor practices, and bad actors can undermine even the most successful platforms. The book concludes with an exploration of platform battles of the future, including voice wars (Alexa vs. Hey Google vs. Siri), ridesharing and autonomous car platforms, quantum computing, and CRISPR.
Keywords: strategy;
technology;
platform;
Online Technology;
Management;
Competitive Strategy;
