Publications
Publications
- 2019
- Harvard Business Review (website)
Yes, Sustainability Can Be a Strategy
By: Ioannis Ioannou and George Serafeim
Keywords
Sustainability; Sustainability Management; Sustainability Standards; Strategy; Business Strategy; Competitive Advantage; Corporate Performance; CSR; Environmental Sustainability
Citation
Ioannou, Ioannis, and George Serafeim. "Yes, Sustainability Can Be a Strategy." Harvard Business Review (website) (February 11, 2019).