Afterpay U.S.: The Omnichannel Dilemma

Antonio  Moreno; Donald  Ngwe; George  Gonzalez

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Case | HBS Case Collection | April 2019

Afterpay U.S.: The Omnichannel Dilemma

by Antonio Moreno, Donald Ngwe and George Gonzalez

Language: English

Format: Print

24 pages

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Citation:

Moreno, Antonio, Donald Ngwe, and George Gonzalez. "Afterpay U.S.: The Omnichannel Dilemma." Harvard Business School Case 519-086, April 2019.

About the Author

Antonio Moreno

Sicupira Family Associate Professor of Business Administration

Technology and Operations Management

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Case | HBS Case Collection | January 2020

Zara: An Integrated Store and Online Model (A)

Antonio Moreno

In 2010, amidst the growth of ecommerce and the emergence of new, purely online, fashion players, Zara launched its first online store, Zara.com. Since then, Zara’s online business had grown at a fast pace. By 2018, 12% of Inditex Group’s total sales came from the online channel. Since the inception of the first online store, Inditex leadership wanted its online and offline businesses to be integrated. However, the increase of online orders challenged some of its operations. Inditex was committed to the vision of becoming fully-integrated, fully-digital, and fully-sustainable by 2020. How could stores continue to be relevant in a world with increasing presence of online touchpoints? What should the store portfolio look like in the medium term? How should Zara use and advance the integrated model going forward? What other challenges and opportunities would arise with the increase of online sales?

Keywords: Retail Industry; Europe;

Citation:
Moreno, Antonio. "Zara: An Integrated Store and Online Model (A)." Harvard Business School Case 620-073, January 2020. View Details

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Supplement | HBS Case Collection | January 2020

Zara: An Integrated Store and Online Model (B)

Antonio Moreno

Citation:
Moreno, Antonio. "Zara: An Integrated Store and Online Model (B)." Harvard Business School Supplement 620-074, January 2020. View Details

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Case | HBS Case Collection | February 2018 (Revised December 2019)

Rise of the Drones: Identified Technologies

Andy Wu and George Gonzalez

The founder and CEO of Identified Technologies, a Pittsburgh-based drone software and services company, faces a dilemma when San Francisco-based DroneDeploy begins to disrupt the industry with its drone software platform. Identified Technologies needs to consider network effects, customer needs, and the overall state of the drone industry to determine its future path.

Keywords: Software; Technology Platform; Disruption; Network Effects; Computer Industry; Web Services Industry; Pittsburgh; San Francisco;

Citation:
Wu, Andy, and George Gonzalez. "Rise of the Drones: Identified Technologies." Harvard Business School Case 718-482, February 2018. (Revised December 2019.) View Details

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Afterpay U.S.: The Omnichannel Dilemma

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