Clear Link Technologies, LLC: Driving Sales with Peer Learning (A)
Facing threats to its growth, digital marketing and sales company Clear Link Technologies, LLC (Clearlink) decides to run a field experiment to test strategies for improving sales productivity. Designed in collaboration with a team of academic researchers, the study compares the efficacy of two interventions: incentives and management-directed peer learning.
In addition to providing an introduction to the call center industry and an overview of some of the cultural factors that make experimentation challenging in a business organization, the case also provides basic information about experimental design. Instructors may use the case to introduce students to fundamental concepts such as control, randomization, statistical power, and minimum detectable effect size. Students will consider best practices for experimental design, build skills for analyzing experimental findings, and explore strategies for implementation.
Keywords: Talent and Talent Management; Interactive Communication; Experience and Expertise; Decision Making; Training; Design; Compensation and Benefits; Knowledge Acquisition; Knowledge Sharing; Human Capital; Working Conditions; Measurement and Metrics; Outcome or Result; Performance; Performance Improvement; Research; Sales; Salesforce Management; Motivation and Incentives; Telecommunications Industry; Utah; United States;
Citation:
Stanton, Christopher, Richard Saouma, and Olivia Hull. "Clear Link Technologies, LLC: Driving Sales with Peer Learning (A)." Harvard Business School Case 819-072, April 2019. (Revised December 2019.) View Details
