Case | HBS Case Collection | April 2019

Walmart Update, 2019

by David B. Yoffie and Daniel Fisher

Abstract

In 2019 Walmart was still the world’s largest company, with over $500 billion in annual revenue and operations around the world. Although it had mostly vanquished its rival discount retailers in the U.S., it was struggling to find the right growth strategy. Facing a mature U.S. market, it had looked to ecommerce and international sales as an engine of growth. Walmart leadership also faced intense competition from dominant online retailer Amazon. In such a competitive environment, how should Walmart respond to the reality that its traditional strengths no longer guaranteed robust growth?

Keywords: E-Commerce strategy; Strategy; Competitive Strategy; Business Growth and Maturation; Growth and Development Strategy; Global Range; Business Strategy; Corporate Strategy; Retail Industry;

Language: English Format: Print 14 pages Educators

Citation:

Yoffie, David B., and Daniel Fisher. "Walmart Update, 2019." Harvard Business School Case 719-504, April 2019.

About the Author

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David B. Yoffie
Max and Doris Starr Professor of International Business Administration
Strategy

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