April 2019
Case
HBS Case Collection

Nicholas Kristof and Sheryl WuDunn: The Power of Writing to Launch and Sustain a Movement (Abridged)

By: Julie Battilana, Lakshmi Ramarajan and Michael Norris

Format:Print
| Language:English
| Pages:20

Abstract

In 2018, New York Times writer Nicholas Kristof and his wife, former Times writer Sheryl WuDunn (HBS ’86) who worked in finance, were planning for their next book. The couple’s earlier books had given rise to social movements around gender equity and poverty issues. They hoped the next book would be equally powerful. What should the book focus on? What additional content should they create to make sure their writing had an impact?

Keywords

Social Movement; Gender Equality; Writing; Social Issues; Gender; Equality And Inequality; Poverty; Books; Change; Leadership

Citation

Battilana, Julie, Lakshmi Ramarajan, and Michael Norris. "Nicholas Kristof and Sheryl WuDunn: The Power of Writing to Launch and Sustain a Movement (Abridged)." Harvard Business School Case 419-059, April 2019.