Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • April 2019
  • Case
  • HBS Case Collection

Nicholas Kristof and Sheryl WuDunn: The Power of Writing to Launch and Sustain a Movement (Abridged)

By: Julie Battilana, Lakshmi Ramarajan and Michael Norris
  • Format:Print
  • | Language:English
  • | Pages:20 
ShareBar

Abstract

In 2018, New York Times writer Nicholas Kristof and his wife, former Times writer Sheryl WuDunn (HBS ’86) who worked in finance, were planning for their next book. The couple’s earlier books had given rise to social movements around gender equity and poverty issues. They hoped the next book would be equally powerful. What should the book focus on? What additional content should they create to make sure their writing had an impact?

Keywords

Social Movement; Gender Equality; Writing; Social Issues; Gender; Equality And Inequality; Poverty; Books; Change; Leadership

Citation

Battilana, Julie, Lakshmi Ramarajan, and Michael Norris. "Nicholas Kristof and Sheryl WuDunn: The Power of Writing to Launch and Sustain a Movement (Abridged)." Harvard Business School Case 419-059, April 2019.
  • Educators

About The Authors

Julie Battilana

Organizational Behavior
→More Publications

Lakshmi Ramarajan

Organizational Behavior
→More Publications

More from the Authors

    • March 2020
    • Faculty Research

    Nadine Vogel: Transforming the Marketplace, Workplace, and Workforce for People with Disabilities

    By: Lakshmi Ramarajan, Hannah Riley-Bowles and Michael Norris
    • February 2020
    • Faculty Research

    Leading Change in Talent at L'Oréal

    By: Lakshmi Ramarajan, Vincent Dessain and Emer Moloney
    • January 2020
    • Faculty Research

    Terra Nova: A Social Business Trying to Unlock Land Rights for the Urban Poor in Brazil

    By: Julie Battilana, Ruth Costas, Marissa Kimsey and Priscilla Zogbi
More from the Authors
  • Nadine Vogel: Transforming the Marketplace, Workplace, and Workforce for People with Disabilities By: Lakshmi Ramarajan, Hannah Riley-Bowles and Michael Norris
  • Leading Change in Talent at L'Oréal By: Lakshmi Ramarajan, Vincent Dessain and Emer Moloney
  • Terra Nova: A Social Business Trying to Unlock Land Rights for the Urban Poor in Brazil By: Julie Battilana, Ruth Costas, Marissa Kimsey and Priscilla Zogbi
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Digital Accessibility
Copyright © President & Fellows of Harvard College