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  • April 2019 (Revised August 2020)
  • Case
  • HBS Case Collection

Raksul

By: Scott Duke Kominers, Masahiro Kotosaka, Nobuo Sato and Akiko Kanno
  • Format:Print
  • | Language:English
  • | Pages:21
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Abstract

Raksul, 2018 Forbes Japan "Startup of the Year," ran an e-commerce platform drawing upon thousands of individual suppliers. Launched as a business-to-business printing services marketplace, Raksul had recently expanded to operate both a logistics/delivery marketplace and a television advertising marketplace. Each marketplace faces its own growth challenges; at the same time, the CEO must consider whether and how each marketplace can enhance the others.

Keywords

E-commerce; Marketplace Design; B2B; Platform Strategy; Printing; Entrepreneurship; Market Platforms; Logistics; Advertising; Growth and Development Strategy; Industry Structures; Web Services Industry; Japan

Citation

Kominers, Scott Duke, Masahiro Kotosaka, Nobuo Sato, and Akiko Kanno. "Raksul." Harvard Business School Case 819-115, April 2019. (Revised August 2020.)

About The Author

Scott Duke Kominers

Entrepreneurial Management
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