Case | HBS Case Collection | April 2019 (Revised June 2019)

Raksul

by Scott Duke Kominers, Masahiro Kotosaka, Nobuo Sato and Akiko Kanno

Abstract

Raksul, 2018 Forbes Japan "Startup of the Year," ran an e-commerce platform drawing upon thousands of individual suppliers. Launched as a business-to-business printing services marketplace, Raksul had recently expanded to operate both a logistics/delivery marketplace and a television advertising marketplace. Each marketplace faces its own growth challenges; at the same time, the CEO must consider whether and how each marketplace can enhance the others.

Keywords: e-commerce; marketplace design; B2B; platform strategy; printing; Entrepreneurship; Market Platforms; Logistics; Advertising; Growth and Development Strategy; Industry Structures; Web Services Industry; Japan;

Language: English Format: Print 21 pages EducatorsPurchase

Citation:

Kominers, Scott Duke, Masahiro Kotosaka, Nobuo Sato, and Akiko Kanno. "Raksul." Harvard Business School Case 819-115, April 2019. (Revised June 2019.)

Related Work

  1. Case | HBS Case Collection | April 2019 (Revised June 2019)

    Raksul

    Scott Duke Kominers, Masahiro Kotosaka, Nobuo Sato and Akiko Kanno

    Raksul, 2018 Forbes Japan "Startup of the Year," ran an e-commerce platform drawing upon thousands of individual suppliers. Launched as a business-to-business printing services marketplace, Raksul had recently expanded to operate both a logistics/delivery marketplace and a television advertising marketplace. Each marketplace faces its own growth challenges; at the same time, the CEO must consider whether and how each marketplace can enhance the others.

    Keywords: e-commerce; marketplace design; B2B; platform strategy; printing; Entrepreneurship; Market Platforms; Logistics; Advertising; Growth and Development Strategy; Industry Structures; Web Services Industry; Japan;

    Citation:

    Kominers, Scott Duke, Masahiro Kotosaka, Nobuo Sato, and Akiko Kanno. "Raksul." Harvard Business School Case 819-115, April 2019. (Revised June 2019.)  View Details
    CiteView DetailsEducatorsPurchase Related

About the Author

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Scott Duke Kominers
MBA Class of 1960 Associate Professor of Business Administration
Entrepreneurial Management

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