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• Article | Bloomberg Opinion

  Empty U.S. Roads Should Be Safer. They're Not.

  Scott Duke Kominers

  Citation:

  Kominers, Scott Duke. "Empty U.S. Roads Should Be Safer. They're Not." Bloomberg Opinion (June 3, 2020).  View Details

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• Case | HBS Case Collection | April 2020 (Revised June 2020)

  Oriental Land Co., Ltd. – Tokyo Disney Resort

  Ramon Casadesus-Masanell and Akiko Kanno

  This case describes the history of Oriental Land Co. Ltd.’s (OLC's) Tokyo Disney Resort (TDR), its operations, the extent of vertical integration, and the challenges it faced in 2018, as OLC's chairman and CEO, Toshio Kagami, contemplated how best to deal with congestion in the park. As of 2018, Tokyo Disneyland and Tokyo DisneySea, the two parks that comprised TDR, were the only Disney parks not owned and operated by Disney. Instead, OLC paid royalties to Disney based on the parks’ revenue (in yen). The parks were immensely popular, but OLC had begun to see lower customer satisfaction ratings in recent years as high attendance led to long wait times. Although it continuously added new attractions to TDR, the company now faced a dilemma regarding how to expand further, given the limited land available around the parks. Kagami also considered whether to focus on OLC's other businesses, such as hotels, and even its nascent agriculture business, which it used to grow food served in the two parks.

  Keywords: strategy for multi-business firm; business models; Growth; theme parks; Disney; Disney parks; licensing; royalties; two-part tariffs; Oriental Land Co.; Tokyo Disneyland; Tokyo DisneySea; Tokyo Disney Resort; Tokyo Disney; growth strategy; hotels; hotel industry; partnership; Development; attractions; rides; Urayasu; Kagami; congestion; pricing; amusement parks; amusement park industry; brand; branding; history; OLC; Corporate Strategy; Competitive Strategy; Business History; Price; Retention; Growth and Development; Growth and Development Strategy; Brands and Branding; Agreements and Arrangements; Contracts; Operations; Vertical Integration; Problems and Challenges; Partners and Partnerships; Business Strategy; Expansion; Rail Transportation; Transportation Networks; Accommodations Industry; Entertainment and Recreation Industry; Tourism Industry; Asia; Japan; Tokyo; United States;

  Citation:

  Casadesus-Masanell, Ramon, and Akiko Kanno. "Oriental Land Co., Ltd. – Tokyo Disney Resort." Harvard Business School Case 720-460, April 2020. (Revised June 2020.)  View Details

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• Article | Bloomberg Opinion

  How to End the Plasma Shortage for Coronavirus Patients

  Scott Duke Kominers

  Those who have recovered from the virus will donate more blood if given the right incentives.

  Keywords: COVID-19; convalescent plasma; Health Pandemics; Health Care and Treatment; Market Design; Strategy;

  Citation:

  Kominers, Scott Duke. "How to End the Plasma Shortage for Coronavirus Patients." Bloomberg Opinion (May 11, 2020).  View Details

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