CrossFit (A)

Shikhar  Ghosh; Shweta  Bagai

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Teaching Note | HBS Case Collection | March 2019

CrossFit (A)

by Shikhar Ghosh and Shweta Bagai

Abstract

Teaching Note for HBS No. 815-089.

Language: English

Format: Print

14 pages

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Citation:

Ghosh, Shikhar, and Shweta Bagai. "CrossFit (A)." Harvard Business School Teaching Note 819-117, March 2019.

About the Author

Shikhar Ghosh

Professor of Management Practice

Entrepreneurial Management

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Teaching Note | HBS Case Collection | May 2019

Careem: Raising a Unicorn

Shikhar Ghosh, Shweta Bagai, Shikhar Ghosh and Shweta Bagai

Citation:
Ghosh, Shikhar, and Shweta Bagai. "Careem: Raising a Unicorn." Harvard Business School Teaching Note 819-124, May 2019. View Details

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Teaching Note | HBS Case Collection | May 2019

Careem: Raising a Unicorn

Shikhar Ghosh, Shweta Bagai, Shikhar Ghosh and Shweta Bagai

Citation:
Ghosh, Shikhar, and Shweta Bagai. "Careem: Raising a Unicorn." Harvard Business School Teaching Note 819-124, May 2019. View Details

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Teaching Note | HBS Case Collection | October 2018 (Revised May 2019)

Intuit: Turbo Tax PersonalPro - A Tale of Two Entrepreneurs

Joseph Fuller, Shikhar Ghosh and Monica Baraldi

Teaching Note for HBS No. 816-048. The case tells the story of a product manager within Intuit who develops an idea for a new product that spans two of the company's existing business units—professional tax software, sold to accountants, and the consumer focused TurboTax product. The new product —TurboTax Personal Pro—connects consumers with professional accountants online, allowing them to have their taxes prepared by a professional. The cycle of product development transpires within the larger, corporate context of Intuit, where founder Scott Cook has been attempting to transform the enterprise into a leaner, more innovative company. The case describes in detail the lean startup methods used by the new product team, and how their attempts bump up against the existing, entrenched systems and processes of the larger enterprise.

Keywords: Business Units; Business or Company Management; Software; Accounting; Product Development; Financial Services Industry;

Citation:
Fuller, Joseph, Shikhar Ghosh, and Monica Baraldi. "Intuit: Turbo Tax PersonalPro - A Tale of Two Entrepreneurs." Harvard Business School Teaching Note 319-045, October 2018. (Revised May 2019.) View Details

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CrossFit (A)

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