Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • July 2019
  • Article
  • Psychological Science

Using Behavioral Science to Inform the Design of Sugary Drink Portion Limit Policies: Reply to Wilson and Stolarz-Fantino (2018)

By: Leslie John, Grant E. Donnelly and Christina A. Roberto
  • Format:Print
ShareBar

Abstract

In their commentary, Wilson & Stolarz-Fantino argue that specific design features of our research mean that it cannot have policy implications and that researchers “need to consider profit maximization in menu design or studies are likely to suggest ill-informed implementations.” In this reply, we respond to the specific critiques of our work with empirical data and conceptual arguments. We agree with Wilson and Stolarz-Fantino that researchers seeking to understand a policy’s influence on consumers should test predictions about which strategies firms will likely use when implementing a policy. Research, however, that demonstrates the effectiveness (or lack thereof) of an intervention even without perfectly predicting a firm’s response still has enormous value for setting policy.

Keywords

Policy Implementation; Food; Governing Rules, Regulations, and Reforms; Policy

Citation

John, Leslie, Grant E. Donnelly, and Christina A. Roberto. "Using Behavioral Science to Inform the Design of Sugary Drink Portion Limit Policies: Reply to Wilson and Stolarz-Fantino (2018)." Psychological Science 30, no. 7 (July 2019): 1103–1105.
  • Find it at Harvard
  • Read Now

About The Author

Leslie K. John

Negotiation, Organizations & Markets
→More Publications

More from the Authors

    • 2024
    • Faculty Research

    Measuring the Prevalence of Sensitive Behaviors

    By: Tamar Krishnamurti and Leslie John
    • 2024
    • Faculty Research

    The Agreeable Revealer: Personality Correlates of Self-Disclosure

    By: Elinora Pentcheva and Leslie John
    • 2024
    • Faculty Research

    Should I Stay or Should I Disclose? How Omission Bias Guides Our Disclosure Decisions

    By: Elinora Pentcheva and Leslie John
More from the Authors
  • Measuring the Prevalence of Sensitive Behaviors By: Tamar Krishnamurti and Leslie John
  • The Agreeable Revealer: Personality Correlates of Self-Disclosure By: Elinora Pentcheva and Leslie John
  • Should I Stay or Should I Disclose? How Omission Bias Guides Our Disclosure Decisions By: Elinora Pentcheva and Leslie John
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.