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Zespri Grows

By: David E. Bell and John Masko
  • Format:Print
  • | Language:English
  • | Pages:9
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Abstract

Teaching Note for HBS No. 519-047.

Keywords

Agribusiness; Kiwi; Kiwifruit; Agriculture; Global Supply Chain; Branding; Produce; Coordinated Industry Structure; Industry Coordination; Countercyclical Supply; New Product Development; Product Strategy; Differentiation; Food; Quality; Trade; Brands and Branding; Marketing; Strategy; Global Strategy; Change Management; Organizational Change and Adaptation; Globalization; Globalized Firms and Management; Competitive Strategy; Resource Allocation; Product Development; New Zealand

Citation

Bell, David E., and John Masko. "Zespri Grows." Harvard Business School Teaching Note 519-069, March 2019.

About The Author

David E. Bell

Marketing
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