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  • 2019
  • Chapter
  • Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth

Daring to Understand and Change Thinking

By: G. Zaltman
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Abstract

Jagdish Sheth's many outstanding qualities and contributions to management and society in general share a common theme. He dares to think deeply and challenges his own and others' thoughts. The larger lesson he provides, and the focus of this essay, is the need for managers to (a) understand how they think, (b) question or challenge those processes and (c) be willing to change. These are difficult tasks. Changing how minds operate, especially our own, is not for the faint hearted. These tasks require intrinsic curiosity, courage and creativity. The soundness of how managers think is the primary driver of the quality of what they think and do. This essay develops these ideas further. It dares managers to understand how they think, to question how they think and, when appropriate, to change their thinking processes.

Keywords

Cognition and Thinking; Change; Management Practices and Processes

Citation

Zaltman, G. "Daring to Understand and Change Thinking." Chap. 2 in Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth, edited by Atul Parvatiyar and Rajendra Sisodia. SAGE Publications India, 2019.
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About The Author

Gerald Zaltman

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More from the Author
  • Open or Closed? Your Mind, Your Decision! By: Gerald Zaltman
  • Understanding the Brand Equity of Nestlé Crunch Bar By: Jill Avery and Gerald Zaltman
  • A Theories-in-Use Approach to Building Marketing Theory By: G. Zaltman, Valarie A. Zeithaml, Bernard Jaworski, Ajay K. Kohli, Kapil R. Tuli and Wolfgang Ulaga
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