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  • October 2019 (Revised October 2019)
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Epic Games

By: Andy Wu and Christopher Zhang
  • Format:Print
  • | Language:English
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Abstract

Epic Games entered a stagnant market with its PC-games digital storefront in 2018, in the context of incumbent competitors such as Steam, its meteoric rise via Fortnite, and imminent industry shifts in gaming distribution. On the surface, Epic Games Store’s competitive advantage was its revenue-sharing policy that was more generous to developers. Early successes revealed Epic Games’ potential as a new distribution platform. After serving two sides of a market exceptionally well – game developers through Unreal Engine and individual users through hit-games such as Fortnite – could Epic Games become a PC-games distribution platform in the rapidly-changing video games industry?

Keywords

Industry Analysis; Video Games; Platforms; Comparative Advantage; Growth Strategy; Innovation Focused Strategy; Pricing Strategy; Strategy; Competition; Growth and Development Strategy; Innovation Strategy; Games, Gaming, and Gambling; Digital Platforms; Technology Industry

Citation

Wu, Andy, and Christopher Zhang. "Epic Games." Harvard Business School Case 720-380, October 2019. (Revised October 2019.)
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About The Author

Andy Wu

Strategy
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Related Work

    • October 2019 (Revised October 2019)
    • Faculty Research

    Epic Games

    By: Andy Wu and Christopher Zhang
Related Work
  • Epic Games By: Andy Wu and Christopher Zhang
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