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  • March 2019 (Revised March 2020)
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Choosing the Right Esports Business Model

By: David Collis and Alexander MacKay
  • Format:Print
  • | Language:English
  • | Pages:23
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Abstract

Two esports entrepreneurs must choose on which business model to focus their time and money. After successfully launching an online esports coaching platform, a number of new opportunities emerge in the rapidly growing esports space that now has close to one billion gamers and an online audience that is greater than the Superbowl. Should they focus on a B2C business, a B2B business? Develop an analytics capability to support "sabremetrics" for esports or a content creation capability? How can they best exploit ownership of the world's top team in the "Hearthstone" league. The choice will depend on the future industry structure and how the two can most effectively "follow the money."

Keywords

Entrepreneurial Ecosystems; Business Development; Esports; Business Ventures; Entrepreneurship; Business Model; Management; Strategy; Sports; Entertainment and Recreation Industry; Information Technology Industry; Media and Broadcasting Industry; Sports Industry; Video Game Industry; North and Central America; Europe; Asia

Citation

Collis, David, and Alexander MacKay. "Choosing the Right Esports Business Model." Harvard Business School Case 719-459, March 2019. (Revised March 2020.)
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About The Authors

David J. Collis

Strategy
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Alexander J. MacKay

Strategy
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Related Work

    • March 2019 (Revised March 2020)
    • Faculty Research

    Choosing the Right Esports Business Model

    By: David Collis and Alexander MacKay
Related Work
  • Choosing the Right Esports Business Model By: David Collis and Alexander MacKay
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