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• Teaching Note | HBS Case Collection | September 2020

  Commonwealth Joe Coffee Roasters

  Alexander J. MacKay

  Teaching Note for HBS Case No. 719-451.

  Keywords: cold brew coffee; specialty coffee; on-premise coffee market; retail expansion strategy; Entrepreneurship; Business Model; Brands and Branding; Expansion; Strategy; Decision Making; Competitive Strategy; Competitive Advantage; Management; Competition;

  Citation:

  MacKay, Alexander J. "Commonwealth Joe Coffee Roasters." Harvard Business School Teaching Note 721-388, September 2020.  View Details

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• Supplement | HBS Case Collection | September 2020

  Commonwealth Joe: January 2020 Update from CEO Robert Peck

  Alexander J. MacKay

  At the end of 2016, the leadership team of Commonwealth Joe Coffee Roasters—Robert Peck, Chase Damiano, and Jeremy Martin—had begun an ambitious retail expansion strategy in the Washington, D.C. metropolitan area for their specialty coffee business. That October, they had opened their first custom-designed store in a brand-new luxury apartment building. The new store was an immediate success, even though a Starbucks had recently opened across the street. At the same time, a separate business line—selling cold brew coffee in kegs to office customers—had grown unexpectedly. Many new office accounts were added, even as the team promoted the new retail store. Now, as Peck, Damiano, and Martin prepared for the next capital raise, targeted for February 2017, they evaluated their strategy going forward. Should Commonwealth Joe stay with retail, or should they shift their strategy to focus on the office business?

  Keywords: cold brew coffee; specialty coffee; on-premise coffee market; retail expansion strategy; Entrepreneurship; Business Model; Brands and Branding; Expansion; Strategy; Decision Making; Food and Beverage Industry; Retail Industry;

  Citation:

  MacKay, Alexander J. "Commonwealth Joe: January 2020 Update from CEO Robert Peck." Harvard Business School Multimedia/Video Supplement 721-851, September 2020.  View Details

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• Case | HBS Case Collection | September 2020

  Hitachi Rail Limited (A)

  David J. Collis, Akiko Kanno and Nobuo Sato

  Hitachi must decide whether to make a British executive, who has successfully built its European rail business from scratch, head of its global rail division even though the bulk of revenues for the unit still come from Japan. The case describes, the history of Hitachi Rail as the provider of trains for the Japanese Shinkansen, its struggles to build a European business with expatriates before the success of an outside hire, Alistair Dormer, in winning major contracts in the UK. By 2014, Hitachi is wondering whether to make Dormer CEO of the global rail business in order to further globalise the unit. Will an outsider and a foreigner be the correct choice for a Japanese company? How can the values of the Japanese company be preserved as it globalises? what changes are necessary to further globalise the business?

  Keywords: Global Strategy; Leadership; Values and Beliefs; Human Resources; Organizational Structure; Rail Industry; Japan;

  Citation:

  Collis, David J., Akiko Kanno, and Nobuo Sato. "Hitachi Rail Limited (A)." Harvard Business School Case 721-364, September 2020.  View Details

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