The Entrepreneurial Manager, Module 3: Operating the Business Model

Stig  Leschly; Mark  Roberge; Christopher T. Stanton

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Module Note | March 2019

The Entrepreneurial Manager, Module 3: Operating the Business Model

by Stig Leschly, Mark Roberge and Christopher T. Stanton

Language: English

Format: Print

13 pages

Citation:

Leschly, Stig, Mark Roberge, and Christopher T. Stanton. "The Entrepreneurial Manager, Module 3: Operating the Business Model." Harvard Business School Module Note 819-109, March 2019.

About the Authors

Stig Leschly

Senior Lecturer of Business Administration

Entrepreneurial Management

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View Publications »

Mark N. Roberge

Senior Lecturer of Business Administration

Entrepreneurial Management

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View Publications »

Christopher T. Stanton

Marvin Bower Associate Professor

Entrepreneurial Management

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View Publications »

More from these Authors

Case | HBS Case Collection | August 2016 (Revised November 2019)

eSig: Growth Analysis

Mark Roberge and Tom Eisenmann

eSig, an early-stage startup, offers an electronic signature application as a "freemium" product, i.e., users can upgrade from a free basic version to a premium version by paying a subscription fee. Using 9 months of data from 50,000 user activations (available as a case supplement), students are asked to project the number of new users eSig will acquire in Q1 2016 and recommend how much they should spend during the quarter on each major marketing channel (e.g., Facebook ads, Google ads, content marketing, etc.). Note: the name and functionality of the actual freemium application upon which the case is based have been disguised.

Keywords: esignature; Computer software; Business or Company Management; Marketing Channels; Software; Business Startups; Computer Industry;

Citation:
Roberge, Mark, and Tom Eisenmann. "eSig: Growth Analysis." Harvard Business School Case 817-009, August 2016. (Revised November 2019.) View Details

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Supplement | HBS Case Collection | November 2019 (Revised November 2019)

eSig: Growth Analysis

Mark N. Roberge and Thomas R. Eisenmann

eSig, an early-stage startup, offers an electronic signature application as a "freemium" product, i.e., users can upgrade from a free basic version to a premium version by paying a subscription fee. Using 9 months of data from 50,000 user activations, available as a case supplement, students are asked to project the number of new users eSig will acquire in Q1 2016, and recommend how much they should spend during the quarter on each major marketing channel (e.g., Facebook ads, Google ads, content marketing, etc.). Note: the name and functionality of the actual freemium application upon which the case is based have been disguised.

Keywords: esignature; Computer software; Corporate Entrepreneurship; Goods and Commodities; Innovation and Invention; Computer Industry; United States;

Citation:
Roberge, Mark N., and Thomas R. Eisenmann. "eSig: Growth Analysis." Harvard Business School Spreadsheet Supplement 817-701, November 2019. (Revised November 2019.) View Details

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Technical Note | HBS Case Collection | June 2019

Valuing Employee Equity at Early Stage Ventures

Shikhar Ghosh, Christopher Stanton and Sanchali Pal

Citation:
Ghosh, Shikhar, Christopher Stanton, and Sanchali Pal. "Valuing Employee Equity at Early Stage Ventures." Harvard Business School Technical Note 819-167, June 2019. View Details

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The Entrepreneurial Manager, Module 3: Operating the Business Model

Citation:

About the Authors

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