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Publications
  • March–April 2019
  • Article
  • Harvard Business Review

The Dual-Purpose Playbook

By: Julie Battilana, Anne-Claire Pache, Metin Sengul and Marissa Kimsey
  • Format:Print
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Abstract

Corporations are being pushed to dial down their single-minded pursuit of financial gain and pay closer attention to their impact on employees, customers, communities, and the environment. But changing an organization’s DNA may require upending the existing business model and lowering profitability, at least in the short term. The authors’ research suggests that successful dual-purpose companies build a commitment to creating both economic and social value into their core activities. This approach, which they call hybrid organizing, includes: setting and monitoring social goals alongside financial ones, structuring the organization to support both, hiring and mobilizing employees to embrace them, and practicing dual-minded leadership.

Keywords

Hybrid Organizing; Business And Society; Organizational Change And Adaptation; Business Model; Goals And Objectives; Organizational Structure; Leadership

Citation

Battilana, Julie, Anne-Claire Pache, Metin Sengul, and Marissa Kimsey. "The Dual-Purpose Playbook." Harvard Business Review 97, no. 4 (March–April 2019): 124–133.
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About The Author

Julie Battilana

Organizational Behavior
→More Publications

More from the Authors

    • January 2020
    • Faculty Research

    Terra Nova: A Social Business Trying to Unlock Land Rights for the Urban Poor in Brazil

    By: Julie Battilana, Ruth Costas, Marissa Kimsey and Priscilla Zogbi
    • 2019
    • Faculty Research

    Problem, Person, and Pathway: A Framework for Social Innovators

    By: Julie Battilana, Brittany Butler, Marissa Kimsey, Johanna Mair, Christopher Marquis and Christian Seelos
    • 2019
    • Entreprise & société

    La poursuite conjointe d'objectifs sociaux et financiers dans les entreprises. L'entreprise sociale comme laboratoire d'étude des modes d'organisation hybrides

    By: Julie Battilana
More from the Authors
  • Terra Nova: A Social Business Trying to Unlock Land Rights for the Urban Poor in Brazil By: Julie Battilana, Ruth Costas, Marissa Kimsey and Priscilla Zogbi
  • Problem, Person, and Pathway: A Framework for Social Innovators By: Julie Battilana, Brittany Butler, Marissa Kimsey, Johanna Mair, Christopher Marquis and Christian Seelos
  • La poursuite conjointe d'objectifs sociaux et financiers dans les entreprises. L'entreprise sociale comme laboratoire d'étude des modes d'organisation hybrides By: Julie Battilana
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