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  • February 2019 (Revised June 2019)
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Where to Grow Next at Online Marketplace OLX

By: Thales Teixeira, Leandro A. Guissoni and Samy Dana
  • Format:Print
  • | Language:English
  • | Pages:13
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Abstract

The CEO of OLX Brazil, an online classifieds platform business, is debating among multiple paths to grow sustainably (i.e., profitably) without the need for investor money. The options under consideration are (1) penetration growth by focusing on the core, (2) new markets growth by entering adjacencies, or (3) new products growth by developing new services. Each of these options carries a series of benefits and risks. How should OLX’s CEO compare the options and choose the best path to grow his platform business?

Keywords

Online Marketplace; Growth; Customer Acquisition; Facebook; Two-sided Network; E-commerce; Classifieds; Naspers; Schibsted; Innovation; Startup; Digital Platforms; Internet and the Web; Growth and Development Strategy; Business Model; Innovation and Invention; Business Startups; Decision Choices and Conditions; Brazil

Citation

Teixeira, Thales, Leandro A. Guissoni, and Samy Dana. "Where to Grow Next at Online Marketplace OLX." Harvard Business School Case 519-064, February 2019. (Revised June 2019.)
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Related Work

    • February 2019 (Revised June 2019)
    • Faculty Research

    Where to Grow Next at Online Marketplace OLX

    By: Thales Teixeira, Leandro A. Guissoni and Samy Dana
Related Work
  • Where to Grow Next at Online Marketplace OLX By: Thales Teixeira, Leandro A. Guissoni and Samy Dana
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