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  • February 2019 (Revised July 2019)
  • Case
  • HBS Case Collection

MoviePass

By: Willy C. Shih
  • Format:Print
  • | Language:English
  • | Pages:14
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Abstract

Mitch Lowe, the CEO of MoviePass, was having trouble convincing people of the viability of the company's business model. The company was building a multi-sided platform and was planning to extract value from increasing traffic to movie theaters through a number of mechanisms. It also appeared to be making assumptions around its flat-rate pricing model. By making some assumptions, this case affords an opportunity for students to practice with discovery-driven planning.

Keywords

Start-up; Start-up Growth; Start-ups; Business Model Innovation; Business Model; Innovation And Invention; Multi-sided Platforms; Business Startups; Planning; Motion Pictures And Video Industry; United States

Citation

Shih, Willy C. "MoviePass." Harvard Business School Case 619-052, February 2019. (Revised July 2019.)

About The Author

Willy C. Shih

Technology and Operations Management
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