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KITEA (A)—(F)

By: Ramon Casadesus-Masanell and Karen Elterman
  • Format:Print
  • | Language:English
  • | Pages:35
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Abstract

This Teaching Note accompanies the KITEA series of cases, which details how the Moroccan furniture company KITEA prepared for the entry of IKEA into the Moroccan market and describes the outcome of that entry.

Keywords

Private Sector; For-Profit Firms; Business Strategy; Strategic Planning; Competitive Strategy; Competitive Advantage; Adaptation; Corporate Strategy; Market Entry and Exit; Retail Industry; Africa; North Africa; Morocco

Citation

Casadesus-Masanell, Ramon, and Karen Elterman. "KITEA (A)—(F)." Harvard Business School Teaching Note 719-490, March 2019.

About The Author

Ramon Casadesus-Masanell

Strategy
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