Publications
Publications
  • February 2019 (Revised December 2019)
  • Case
  • HBS Case Collection

ThirdLove

By: Jeffrey F. Rayport and Matthew G. Preble
  • Format:Print
  • | Language:English
  • | Pages:22
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Keywords

Cohort Behavior; Customer Acquisition Cost (CAC); Lifetime Value (LTV)

Citation

Rayport, Jeffrey F., and Matthew G. Preble. "ThirdLove." Harvard Business School Case 819-061, February 2019. (Revised December 2019.)

About The Author

Jeffrey F. Rayport

Entrepreneurial Management
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