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KITEA (C): A Surprise Delay

By: Ramon Casadesus-Masanell and Gamze Yucaoglu
  • Format:Print
  • | Language:English
  • | Pages:2
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Abstract

This case describes the delay of IKEA’s store opening in Morocco in 2015. After Sweden ordered an internal review of its position on the independence of Western Sahara, a territory Morocco regarded as part of its own, the Moroccan government declared that IKEA did not have proper licensing to open its store in Morocco. The opening of its Zenata store was delayed by at least several months. What additional changes should Amine and Othman Benkirane implement at KITEA with the extra time?

Keywords

Private Sector; For-Profit Firms; Business Strategy; Strategic Planning; Competitive Strategy; Competitive Advantage; Adaptation; Corporate Strategy; Organizational Change and Adaptation; Retail Industry; Africa; North Africa; Morocco

Citation

Casadesus-Masanell, Ramon, and Gamze Yucaoglu. "KITEA (C): A Surprise Delay." Harvard Business School Supplement 719-488, March 2019.

About The Author

Ramon Casadesus-Masanell

Strategy
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