Publications
Publications
- February 2019
- HBS Case Collection
Haier in the U.S.: Transforming GE Appliances
By: Rosabeth Moss Kanter and Jonathan Cohen
Abstract
Chinese appliance company Haier's 2016 acquisition of iconic GE Appliances ushered in strategic and structural changes to encourage innovation and entrepreneurship at the U.S. company, and to help it grow. Haier, which had a model designed to bring the company closer to users of its products, wanted GEA to adopt a version of the model that suited the U.S. market, U.S. consumers, and GEA's employees. This case describes GEA's efforts to do that as a member of the Haier Group. Teaching Note for HBS No. 319-044.
Keywords
Iconic Brands; Appliances; Digital; Innovation; Entrepreneur; Microenterprise; Management; Entrepreneurship; Transformation; Innovation and Management; Acquisition; Consumer Products Industry; United States; China
Citation
Kanter, Rosabeth Moss, and Jonathan Cohen. "Haier in the U.S.: Transforming GE Appliances." Harvard Business School Teaching Note 319-093, February 2019.
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