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  • Top Sales Magazine

Sales Managers Must Manage

By: Frank V. Cespedes
  • Format:Print
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Abstract

A common complaint from C-level executives about their sales colleagues concerns the latter’s ability to manage, not sell. Nearly every firm has examples of successful salespeople who are poor managers because they persist in their behaviors as reps rather than managers. This article discusses why this is common, the problems with standard advice about how to address this issue, what it now takes to be an effective sales manager, and external market factors that are making this a bigger, more visible issue in more firms with implications for building and sustaining a sales career.

Keywords

Sales; Management Skills

Citation

Cespedes, Frank V. "Sales Managers Must Manage." Top Sales Magazine (February 2019).
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About The Author

Frank V. Cespedes

Entrepreneurial Management
→More Publications

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More from the Author
  • Belden and Digital Transformation: From Product Sales to Solutions Sales By: Frank V. Cespedes and Amy Klopfenstein
  • Using Simulations to Upskill Employees By: Frank V. Cespedes, Trond Aas, Alex Hunt and Huw Newton-Hill
  • Aphro Beverages By: Frank V. Cespedes and Amram Migdal
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