The Making of Global Enterprise

Keywords

Jones, G. "The Making of Global Enterprise." Business History 36, no. 1 (January 1994): 1–17.

General Management

- July 2022 (Revised October 2022)
- Faculty Research
Nestlé, Shared Value and KitKat Diplomacy

By: Geoffrey G. Jones and Sabine Pitteloud
- July 2022
- Faculty Research
Vicky Tsai and Tatcha: Confronting Stereotypes

By: Geoffrey Jones and Veronica Tong
- June 2022
- Faculty Research
Rupert Murdoch: The Last Tycoon

By: Geoffrey G. Jones and Mona Rahmani