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Publications
Publications
  • 2019
  • Chapter
  • World Happiness Report

Happiness and Prosocial Behavior: An Evaluation of the Evidence

By: Lara B. Aknin, Ashley V. Whillans, Michael I. Norton and Elizabeth W. Dunn
  • Format:Electronic
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Abstract

Humans are an extremely prosocial species. Compared to most primates, humans provide more assistance to family, friends, and strangers, even when costly. Why do people devote their resources to helping others? In this chapter, we examine whether engaging in prosocial behavior promotes subjective well-being, which encompasses greater positive affect, lower negative affect, and greater life satisfaction. Next, we identify the conditions under which the well-being benefits of prosociality are most likely to emerge. Finally, we briefly highlight several levers that can be used to increase prosocial behavior, thereby potentially increasing well-being.

Keywords

Volunteering; Charity; Prosocial Behavior; Happiness; Well-being; Behavior

Citation

Aknin, Lara B., Ashley V. Whillans, Michael I. Norton, and Elizabeth W. Dunn. "Happiness and Prosocial Behavior: An Evaluation of the Evidence." Chap. 4 in World Happiness Report, edited by John F. Helliwell, Richard Layard, and Jeffrey D. Sachs, 67–86. New York: Sustainable Development Solutions Network, 2019.
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About The Authors

Ashley V. Whillans

Negotiation, Organizations & Markets
→More Publications

Michael I. Norton

Negotiation, Organizations & Markets
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More from the Authors

    • December 2022
    • Current Directions in Psychological Science

    The Emotional Rewards of Prosocial Spending Are Robust and Replicable in Large Samples

    By: Lara B. Aknin, Elizabeth W. Dunn and Ashley V. Whillans
    • November 2022
    • Psychological Science

    Opportunity Neglect: An Aversion to Low-probability Gains

    By: Emily Prinsloo, Kate Barasz, Leslie K. John and Michael I. Norton
    • October 17, 2022
    • Proceedings of the National Academy of Sciences

    Relational Diversity in Social Portfolios Predicts Well-Being

    By: Hanne K. Collins, Serena F. Hagerty, Jordi Quoidbach, Michael I. Norton and Alison Wood Brooks
More from the Authors
  • The Emotional Rewards of Prosocial Spending Are Robust and Replicable in Large Samples By: Lara B. Aknin, Elizabeth W. Dunn and Ashley V. Whillans
  • Opportunity Neglect: An Aversion to Low-probability Gains By: Emily Prinsloo, Kate Barasz, Leslie K. John and Michael I. Norton
  • Relational Diversity in Social Portfolios Predicts Well-Being By: Hanne K. Collins, Serena F. Hagerty, Jordi Quoidbach, Michael I. Norton and Alison Wood Brooks
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