Happiness and Prosocial Behavior: An Evaluation of the Evidence

Lara B. Aknin; Ashley V. Whillans; Michael I. Norton; Elizabeth W. Dunn

Chapter | World Happiness Report | 2019

Happiness and Prosocial Behavior: An Evaluation of the Evidence

by Lara B. Aknin, Ashley V. Whillans, Michael I. Norton and Elizabeth W. Dunn

Abstract

Humans are an extremely prosocial species. Compared to most primates, humans provide more assistance to family, friends, and strangers, even when costly. Why do people devote their resources to helping others? In this chapter, we examine whether engaging in prosocial behavior promotes subjective well-being, which encompasses greater positive affect, lower negative affect, and greater life satisfaction. Next, we identify the conditions under which the well-being benefits of prosociality are most likely to emerge. Finally, we briefly highlight several levers that can be used to increase prosocial behavior, thereby potentially increasing well-being.

Keywords: happiness; volunteering; charity; prosocial behavior; Happiness; Welfare or Wellbeing; Behavior;

Format: Electronic

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Citation:

Aknin, Lara B., Ashley V. Whillans, Michael I. Norton, and Elizabeth W. Dunn. "Happiness and Prosocial Behavior: An Evaluation of the Evidence." Chap. 4 in World Happiness Report, edited by John F. Helliwell, Richard Layard, and Jeffrey D. Sachs, 67–86. New York: Sustainable Development Solutions Network, 2019.

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Happiness and Prosocial Behavior: An Evaluation of the Evidence

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