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  • January 2019 (Revised November 2020)
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Ribbon Home: iBacking for Real Estate

By: Marco Di Maggio and Sarah Gulick
  • Format:Print
  • | Language:English
  • | Pages:19
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Abstract

In November 2018, Shaival Shah, the founder and CEO of Ribbon Home had to decide on the next steps for the company. Ribbon had introduced a program that backs consumers with cash offers without creating a loan structure in order to help them compete with iBuyers, such as Zillow Offers and Opendoor. Ribbon had experienced a successful launch in Charlotte, North Carolina which prompted urgent strategic questions. Among them was the appropriate funding model – whether Ribbon be mainly a platform for others to fund transactions, or should it buy and hold homes on its balance sheet, which it could securitize and sell using a line of credit.

Keywords

Consumers; Real Estate; Property; Finance; Digital Platforms; Business Model; Decision Making; Real Estate Industry; Technology Industry

Citation

Di Maggio, Marco, and Sarah Gulick. "Ribbon Home: iBacking for Real Estate." Harvard Business School Case 219-059, January 2019. (Revised November 2020.)
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About The Author

Marco Di Maggio

Finance
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Related Work

    • January 2019 (Revised November 2020)
    • Faculty Research

    Ribbon Home: iBacking for Real Estate

    By: Marco Di Maggio and Sarah Gulick
    • January 2021 (Revised February 2022)
    • Faculty Research

    Ribbon Home: iBacking for Real Estate

    By: Marco Di Maggio and Aldo Sesia
Related Work
  • Ribbon Home: iBacking for Real Estate By: Marco Di Maggio and Sarah Gulick
  • Ribbon Home: iBacking for Real Estate By: Marco Di Maggio and Aldo Sesia
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