Why Some Platforms Thrive and Others Don't

Feng  Zhu; Marco   Iansiti

Article | Harvard Business Review | January–February 2019

Why Some Platforms Thrive and Others Don't

Abstract

In the digital economy, scale is no guarantee of continued success. After all, the same factors that help an online platform expand quickly—such as the low cost of adding new customers—work for challengers too. What, then, allows platforms to fight off rivals and grow profits? Their ability to manage five aspects of the networks they’re embedded in:

• network effects, in which users attract more users
• clustering, or fragmentation into many local markets
• the risk of disintermediation, wherein users bypass a hub and connect directly
• vulnerability to multi-homing, which happens when users form ties with two or more competing platforms
• network bridging, which allows platforms to leverage users and data from one network in another network

When entrepreneurs are evaluating a digital platform business, they should look at these dynamics—and the feasibility of improving them—to get a more realistic picture of its long-term prospects.

Keywords: Technology Platform; Competition; Network Effects; Competitive Strategy;

Format: Print

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Citation:

Zhu, Feng, and Marco Iansiti. "Why Some Platforms Thrive and Others Don't." Harvard Business Review 97, no. 1 (January–February 2019): 118–125.

Indigo Agriculture used a digital-enabled research and development (R&D) process to launch its initial product, microbial coatings for agricultural seeds, which increase crop yields while reducing the need for fertilizers. In doing so, the company developed direct relationships with farmers, in contrast to typical agricultural supply chains that use intermediaries. The company then launched a marketplace platform to link growers directly to crop buyers, again disintermediating the market. Indigo Agriculture is now considering launching an initiative to incentivize farmers to engage in regenerative agricultural practices by setting up a carbon market that could pay them for sequestering carbon into their soils. If scaled globally, the idea could sequester as much as one trillion tons (a teraton) of carbon dioxide from the earth’s atmosphere into agricultural soils, but pursing the idea has many risks.

We study the disproportionate impact of the lockdown as a result of the COVID-19 outbreak on female and male academics’ research productivity in social science. We collect data from the largest open-access preprint repository for social science on 41,858 research preprints in 18 disciplines produced by 76,832 authors across 25 countries in a span of two years. We find that during the 10 weeks after the lockdown in the United States, although the total research productivity increased by 35%, female academics’ productivity dropped by 13.9% relative to that of male academics. We also show that several disciplines drive such gender inequality. Finally, we find that this intensified productivity gap is more pronounced for academics in top-ranked universities, and the effect exists in six other countries.

Case | HBS Case Collection | April 2020 (Revised June 2020)

Ping An: Pioneering the New Model of ‘Technology-driven Finance’

Feng Zhu, Anthony K. Woo and Nancy Hua Dai

In mid-December 2018, Peter Ma, Chairman and CEO of Ping An Insurance (Group) Company of China, Ltd. was considering whether the company should grow a fifth ecosystem of Smart City Services. Established in 1988, Ping An was one of the top 10 global financial institutions in terms of market capitalization with 342, 550 employees and nearly 1.4 million sales agents. Under Ma's leadership, Ping An was transforming from a traditional financial institution to a leading global technology-powered personal financial services group. In recent years it executed a strategy of "Finance+Ecosystem" by leveraging three frontier technologies-AI, blockchain, and cloud technology-to develop four ecosystems: Financial Services, Healthcare, Automobile Services and Real Estate Services. Smart City Services, with its business potential and social impact, had become an attractive new opportunity for Ping An to leverage its technology expertise and business experience while gaining new traffic for the other four ecosystems. Ma wondered: How important would this new ecosystem be strategically for the future of Ping An? If Ping An decided to go after this market, how should Ping An differentiate itself from competitors?

Keywords: business ecosystems; fintech; Finance; Technology; Business Model; Expansion; Competitive Strategy; Financial Services Industry; Technology Industry;

Citation:

Zhu, Feng, Anthony K. Woo, and Nancy Hua Dai. "Ping An: Pioneering the New Model of ‘Technology-driven Finance’." Harvard Business School Case 620-068, April 2020. (Revised June 2020.) View Details

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Why Some Platforms Thrive and Others Don't

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