January 2019
Supplement
HBS Case Collection

The De Beers Group: Launching GemFair for Artisanal Diamonds

Format:Print
| Language:English
| Pages:2

Abstract

In April 2018, the De Beers Group launched a pilot project called GemFair to create a new supply of ethically and environmentally sourced diamonds from artisanal and small-scale mines (ASM) in Sierra Leone. Whether this project would yield a meaningful supply of rough diamonds for De Beers, improve its ability to track diamonds accurately from African mines to consumers around the world, and simultaneously improve both the working conditions in mines and the prices received by local miners remained to be seen. This case is intended to be used in conjunction with and to follow another HBS case: “The De Beers Group: Exploring the Diamond Reselling Opportunity” (HBS no. 717-430).

Keywords

Diamonds; New Business; Strategy Development; Strategy Execution; Scope; ESG; Supply; Corporate Strategy; Business Strategy; Value Creation; Corporate Social Responsibility and Impact; Mining Industry; Consumer Products Industry; Sierra Leone; United Kingdom

Citation

Esty, Benjamin C., and Daniel Fisher. "The De Beers Group: Launching GemFair for Artisanal Diamonds." Harvard Business School Supplement 719-437, January 2019.