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• Case | HBS Case Collection | March 2019 (Revised May 2019)

  Philips Lighting: Light-as-a-Service

  Mark R. Kramer, Thijs Geradts and Bhanuteja Nadella

  As LEDs with a 25-year lifespan replace incandescent lightbulbs, Philips Lighting faced major disruption and began to explore a new shared value business model of selling light as a service. Although it offers better profit margins and a reduced environmental footprint, the company has struggled to shift its business model and failed to invest in the external changes necessary to create an enabling environment.

  Keywords: Disruptive Innovation; Business Model; Organizational Change and Adaptation; Competitive Strategy;

  Citation:

  Kramer, Mark R., Thijs Geradts, and Bhanuteja Nadella. "Philips Lighting: Light-as-a-Service." Harvard Business School Case 719-446, March 2019. (Revised May 2019.)  View Details

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• Case | HBS Case Collection | September 2018 (Revised March 2019)

  National Australia Bank: Looking Out for the Customer

  Mark R. Kramer and Hugh Foley

  After learning that most defaults were due to health, job or marital problems, National Australia Bank revised its debt collection department to shift from penalizing people in default to assisting them in developing a work-out plan, enabling more than 90% to meet their payments and get back to good credit standing, while saving the bank more than $80 million in bad debt annually.

  Keywords: Banks and Banking; Borrowing and Debt; Customer Focus and Relationships; Success; Australia;

  Citation:

  Kramer, Mark R., and Hugh Foley. "National Australia Bank: Looking Out for the Customer." Harvard Business School Case 719-417, September 2018. (Revised March 2019.)  View Details

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• Module Note | February 2018 (Revised November 2018)

  Creating Shared Value: Competitive Advantage through Social Impact

  Mark Kramer

  Citation:

  Kramer, Mark. "Creating Shared Value: Competitive Advantage through Social Impact." Harvard Business School Module Note 718-480, February 2018. (Revised November 2018.) (Register to read this module note here.)  View Details

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