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  • November–December 2019
  • Article
  • Organization Science

Head, Heart or Hands: How Do Employees Respond to a Radical Global Language Change Over Time?

By: Sebastian Reiche and Tsedal Neeley
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Abstract

To understand how recipients respond to radical change over time across cognitive, affective, and behavioral dimensions, we conducted a longitudinal study of a mandated language change at a Chilean subsidiary of a large U.S. multinational organization. The engineering-focused subsidiary aiming to facilitate cross-border interactions embedded language acquisition experts to transition all employees from Spanish to English full time. We gathered survey data and objective fluency scores from the language change recipients at five points over a period of two years. Using variable and person-centered exploratory analyses, our results suggest that recipients’ negative affective responses to the language change precede their cognitive responses or self-efficacy, predicting their current language learning. Further, we find that recipients’ cognitive and affective responses over time differentially influence two future behavioral outcomes: intention to leave the organization and willingness to adopt the change. While cognitive rather than affective responses over time drive recipients’ intentions to leave, affective responses influence recipients’ willingness to adopt English. Finally, we show that change recipients followed three trajectories of cognitive responses and two trajectories of affective responses over time. We discuss theoretical and practical implications to the literature on organizational change, emotions, and language in global organizations.

Keywords

Language; Communication; Change; Employees; Attitudes; Emotions; Globalized Firms and Management

Citation

Reiche, Sebastian, and Tsedal Neeley. "Head, Heart or Hands: How Do Employees Respond to a Radical Global Language Change Over Time?" Organization Science 30, no. 6 (November–December 2019): 1252–1269.
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About The Author

Tsedal Neeley

Organizational Behavior
→More Publications

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More from the Authors
  • Timnit Gebru: 'SILENCED No More' on AI Bias and The Harms of Large Language Models By: Tsedal Neeley and Stefani Ruper
  • Developing a Digital Mindset: How to Lead Your Organization into the Age of Data, Algorithms, and AI By: Tsedal Neeley and Paul Leonardi
  • The Digital Mindset: What It Really Takes to Thrive in the Age of Data, Algorithms, and AI By: Paul Leonardi and Tsedal Neeley
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