The Campbell Home (A), (B), and (C)

Leslie  John

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Teaching Note | HBS Case Collection | December 2018

The Campbell Home (A), (B), and (C)

by Leslie John

Abstract

Campbell siblings Thomas and Sally are faced with selling their childhood home. They need to make several difficult consequential decisions, all the while navigating their contentious relationship. Did it make sense to hire a broker, or should they go it alone? How much was the home worth? What should the listing price be? Most importantly, what combination of answers would get them the best outcome? And along the way, as they gather information to answer these questions, several unforeseen events occur.

Keywords: agents; bidding process; Negotiation; Negotiation Process; Negotiation Preparation; Negotiation Participants; Valuation; Real Estate Industry; United States;