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  • December 2018 (Revised April 2020)
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Fluidity: The Tokenization of Real Estate Assets

By: Marco Di Maggio, David Lane and Susie Ma
  • Format:Print
  • | Language:English
  • | Pages:21
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Abstract

In December 2018, the blockchain startup Fluidity was about to participate in its first tokenization deal, which would create digital access to property rights in a 12-unit Manhattan condominium complex. The deal was proof-of-concept for Fluidity, which hoped to develop a business digitizing securities issuance for other real estate assets on the basis of its technical facility with blockchain technology, and in conjunction with its broker-dealer partner, Propellr. A successful transaction would only prompt larger and more urgent strategic questions, however. Among them was the appropriate revenue model for Fluidity—whether to grow by providing its technical services to broker-dealers, by going into tokenized securities issuance, or by harnessing its trading technology to facilitate a secondary market in tokenized securities.

Keywords

Blockchain; Tokenization; Data Security; Revenue Model; Finance; Technological Innovation; Strategy

Citation

Di Maggio, Marco, David Lane, and Susie Ma. "Fluidity: The Tokenization of Real Estate Assets." Harvard Business School Case 219-057, December 2018. (Revised April 2020.)
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About The Author

Marco Di Maggio

Finance
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Related Work

    • December 2018 (Revised April 2020)
    • Faculty Research

    Fluidity: The Tokenization of Real Estate Assets

    By: Marco Di Maggio, David Lane and Susie Ma
    • September 2020 (Revised March 2022)
    • Faculty Research

    Fluidity: The Tokenization of Real Estate Assets

    By: Marco Di Maggio and Susie L. Ma
Related Work
  • Fluidity: The Tokenization of Real Estate Assets By: Marco Di Maggio, David Lane and Susie Ma
  • Fluidity: The Tokenization of Real Estate Assets By: Marco Di Maggio and Susie L. Ma
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