Publications
Publications
  • December 2018 (Revised June 2020)
  • Case
  • HBS Case Collection

Creating the French Behavioral Insights Team

By: Michael Luca, Ariella Kristal and Emilie Billaud
  • Format:Print
  • | Language:English
  • | Pages:15
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Abstract

This case explores how neuroscientist Mariam Chammat helped set up the first behavioral insights team at the center of the French government, and encouraged French administrations to innovate and create policy initiatives based on psychological theories of influence and persuasion. Students are asked to assess 35 projects ripe for behavioral intervention and pick the winning proposals.

Keywords

Choice Architecture; Behavioral Economics; Experiments; Negotiation; Decision Making; Economics; Taxation; Entrepreneurship; Consumer Behavior; Public Administration Industry; Europe; France; Paris

Citation

Luca, Michael, Ariella Kristal, and Emilie Billaud. "Creating the French Behavioral Insights Team." Harvard Business School Case 919-015, December 2018. (Revised June 2020.)

About The Author

Michael Luca

Negotiation, Organizations & Markets
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