Publications
Publications
- December 2018
- HBS Case Collection
iyzico: Fundraising in Emerging Markets (B)
By: Marco Di Maggio and Gamze Yucaoglu
Abstract
The case opens in July 2016 as Barbaros Ozbugutu, co-founder and CEO of the Istanbul-based payment technology start-up iyzico, contemplates the pros and cons of the different term sheets the company has received for its Series C round. The case then informs the reader about some changes in circumstances that affected the terms of the shortlisted offers. At the end, the case poses this question: Being faced with worsening terms in a volatile environment, should Ozbugutu go ahead with the round, or should he wait and try again at a later point in time?
Keywords
Iyzico; Fundraising; Business Startups; Venture Capital; Emerging Markets; Negotiation Offer; Decision Choices and Conditions
Citation
Di Maggio, Marco, and Gamze Yucaoglu. "iyzico: Fundraising in Emerging Markets (B)." Harvard Business School Supplement 219-065, December 2018.
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