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  • December 2018
  • Supplement
  • HBS Case Collection

iyzico: Fundraising in Emerging Markets (B)

By: Marco Di Maggio and Gamze Yucaoglu
  • Format:Print
  • | Language:English
  • | Pages:3
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Abstract

The case opens in July 2016 as Barbaros Ozbugutu, co-founder and CEO of the Istanbul-based payment technology start-up iyzico, contemplates the pros and cons of the different term sheets the company has received for its Series C round. The case then informs the reader about some changes in circumstances that affected the terms of the shortlisted offers. At the end, the case poses this question: Being faced with worsening terms in a volatile environment, should Ozbugutu go ahead with the round, or should he wait and try again at a later point in time?

Keywords

Iyzico; Fundraising; Business Startups; Venture Capital; Emerging Markets; Negotiation Offer; Decision Choices and Conditions

Citation

Di Maggio, Marco, and Gamze Yucaoglu. "iyzico: Fundraising in Emerging Markets (B)." Harvard Business School Supplement 219-065, December 2018.
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About The Author

Marco Di Maggio

Finance
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Related Work

    • September 2019 (Revised March 2022)
    • Faculty Research

    iyzico: Fundraising in Emerging Markets (A) and (B)

    By: Marco Di Maggio
Related Work
  • iyzico: Fundraising in Emerging Markets (A) and (B) By: Marco Di Maggio
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