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  • December 2018 (Revised May 2019)
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Bord Bia: Strategically Growing Irish Exports

By: Jose B. Alvarez, Forest L. Reinhardt and Emer Moloney
  • Format:Print
  • | Language:English
  • | Pages:46
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Abstract

Agriculture was Ireland’s largest indigenous industry. Its agri-food sector was export driven, with almost 90% of production exported. Bord Bia was the Irish government agency charged with the promotion, trade development, and marketing of the Irish food, drink, and horticulture industry. Bord Bia's CEO, Tara McCarthy, was shaping the government agency's new strategy amid a volatile socio-political environment (with Brexit and other cross-border trade issues) and in light of consumer trends in the macro food and drink industry.

Keywords

Agribusiness; Trends; Disruption; Communication Strategy; Experience and Expertise; Talent and Talent Management; Public Sector; Trade; Education; Food; Geography; Geographic Location; Rural Scope; Corporate Governance; Government Administration; Information; Knowledge Dissemination; Marketing Channels; Brands and Branding; Marketing Communications; Marketing Strategy; Planning; Business and Government Relations; Environmental Sustainability; Public Opinion; Business Strategy; Diversification; Agriculture and Agribusiness Industry; Food and Beverage Industry; Public Administration Industry; Retail Industry; Republic of Ireland; United Kingdom; Europe

Citation

Alvarez, Jose B., Forest L. Reinhardt, and Emer Moloney. "Bord Bia: Strategically Growing Irish Exports." Harvard Business School Case 519-043, December 2018. (Revised May 2019.)
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About The Author

Forest L. Reinhardt

Business, Government and the International Economy
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Related Work

    • December 2018 (Revised May 2019)
    • Faculty Research

    Bord Bia: Strategically Growing Irish Exports

    By: Jose B. Alvarez, Forest L. Reinhardt and Emer Moloney
Related Work
  • Bord Bia: Strategically Growing Irish Exports By: Jose B. Alvarez, Forest L. Reinhardt and Emer Moloney
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