Publications
Publications
- December 2018
- HBS Case Collection
Kodak: The Rebirth of an Iconic Brand
By: Anat Keinan, Giana M. Eckhart and Michael Beverland
Abstract
Teaching Note for HBS No. 519-051.
Citation
Keinan, Anat, Giana M. Eckhart, and Michael Beverland. "Kodak: The Rebirth of an Iconic Brand." Harvard Business School Teaching Note 519-052, December 2018.