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• Case | HBS Case Collection | September 2020

  Algramo

  Michael Chu, Monica Silva and Mariana Cal

  Algramo, recognized for reducing food prices in Chilean low-income neighborhoods through dispensers eliminating packaging, has developed a model to end single-use plastic in the FMCG (fast-moving consumer goods) industry. Beginning with a partnership with Unilever Chile, this has attracted global interest from FMCG giants and environmental NGOs, and capital from foreign impact investors. Algramo’s board has approved a joint venture with a Dutch NGO to take the model to Indonesia, the world’s second-largest source of plastic leakage into the oceans. Meanwhile, Chile has been hard hit by the Covid-19 pandemic, certain to bring great hardship to Chile’s low-income population. Algramo’s founder and CEO José Manuel Moller must decide whether to continue with the Indonesia project (and other initiatives in New York City and Europe) or focus the company’s efforts on Chile.

  Keywords: Packaging-as-a-Wallet; Plastic Waste; business at the base of the pyramid; reusable packaging; Alliances with FMCGs to meet ESG goals; Social Entrepreneurship; Environmental Sustainability; Strategy; Value Creation; Consumer Products Industry; Latin America; South America; Chile;

  Citation:

  Chu, Michael, Monica Silva, and Mariana Cal. "Algramo." Harvard Business School Case 321-079, September 2020.  View Details

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• Case | HBS Case Collection | August 2017 (Revised July 2020)

  Cumplo.com

  Frank V. Cespedes, Fernanda Miguel and Mariana Cal

  In August 2017, Cumplo’s Founder Shea and CEO Kirberg meet to discuss growth and strategy issues faced by this Chilean fintech startup. What sales and marketing strategy will best foster the compny’s growth? Are changes needed in the product lineup? How and when should Cumplo begin to expand beyond Chile, to other countries in Latin America? The company raised $1.4 million in its first three years, mainly from individual investors, and then issued new shares for $3 million in 2015. By June 2017, Cumplo was debt-free, had achieved break-even, and had raised an additional $2.3 million.

  Keywords: fintech; alternative finance; crowdfunding; crowdlending; Marketing Strategy; Growth and Development Strategy; Social Entrepreneurship; Expansion; Latin America; South America; Chile;

  Citation:

  Cespedes, Frank V., Fernanda Miguel, and Mariana Cal. "Cumplo.com." Harvard Business School Case 818-039, August 2017. (Revised July 2020.)  View Details

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• Case | HBS Case Collection | July 2020

  Karen Bruck: Growing Managers at MercadoLibre

  Joshua D. Margolis, Fernanda Miguel and Mariana Cal

  Karen Bruck, Corporate Sales Director at MercadoLibre, Latin America's largest e-commerce platform, needs to make a decision about one of her managers, who, while analytically savvy, has an approach that does not fit in with the company's culture.

  Keywords: Performance Evaluation; Employee Relationship Management; Decision Making; Interpersonal Communication; Organizational Culture; Retail Industry; Latin America; Argentina;

  Citation:

  Margolis, Joshua D., Fernanda Miguel, and Mariana Cal. "Karen Bruck: Growing Managers at MercadoLibre." Harvard Business School Case 421-013, July 2020.  View Details

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