Publications
Publications
- December 2018 (Revised June 2019)
- HBS Case Collection
Wolfgang Puck: Setting the Table for the Future
By: Boris Groysberg and Matthew G. Preble
Abstract
Chef Wolfgang Puck oversees a disparate business empire that includes fine dining restaurants, a catering business, and various licensed products that run from cookware, to soup, to fast-casual restaurants. His businesses activities are divided among three separate entities—Wolfgang Puck Fine Dining Group, Wolfgang Puck Catering, and Wolfgang Puck Worldwide—that share some formal and informal linkages. But the key person holding this all together is Wolfgang Puck himself. Now in his late 60s, Puck wonders what he needs to formalize—in terms of systems, processes, and management—to ensure that his different businesses will endure long after he is no longer involved in the day-to-day management of these three businesses.
Keywords
Brands and Branding; Growth and Development; Management Systems; Business Processes; Leadership; Transition; Food and Beverage Industry; Consumer Products Industry
Citation
Groysberg, Boris, and Matthew G. Preble. "Wolfgang Puck: Setting the Table for the Future." Harvard Business School Case 419-001, December 2018. (Revised June 2019.)