Publications
Publications
- December 2018
- HBS Case Collection
Bayern Munich in China
By: Karim Lakhani and Sascha L. Schmidt
Abstract
Teaching Note for HBS No. 617-025.
Keywords
Market Entry; Football; Soccer; Bundesliga; Digital Technology; Sports; Global Strategy; Market Entry and Exit; Online Technology; Sports Industry; Germany; China
Citation
Lakhani, Karim, and Sascha L. Schmidt. "Bayern Munich in China." Harvard Business School Teaching Note 619-037, December 2018.