Publications
Publications
  • March 2019 (Revised May 2019)
  • Case
  • HBS Case Collection

Philips Lighting: Light-as-a-Service

By: Mark R. Kramer, Thijs Geradts and Bhanuteja Nadella
  • Format:Print
  • | Language:English
  • | Pages:18
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Abstract

As LEDs with a 25-year lifespan replace incandescent lightbulbs, Philips Lighting faced major disruption and began to explore a new shared value business model of selling light as a service. Although it offers better profit margins and a reduced environmental footprint, the company has struggled to shift its business model and failed to invest in the external changes necessary to create an enabling environment.

Keywords

Disruptive Innovation; Business Model; Organizational Change and Adaptation; Competitive Strategy

Citation

Kramer, Mark R., Thijs Geradts, and Bhanuteja Nadella. "Philips Lighting: Light-as-a-Service." Harvard Business School Case 719-446, March 2019. (Revised May 2019.)

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