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• Teaching Note | HBS Case Collection | October 2018 (Revised May 2019)

  Intuit: Turbo Tax PersonalPro - A Tale of Two Entrepreneurs

  Joseph Fuller, Shikhar Ghosh and Monica Baraldi

  Teaching Note for HBS No. 816-048. The case tells the story of a product manager within Intuit who develops an idea for a new product that spans two of the company's existing business units—professional tax software, sold to accountants, and the consumer focused TurboTax product. The new product —TurboTax Personal Pro—connects consumers with professional accountants online, allowing them to have their taxes prepared by a professional. The cycle of product development transpires within the larger, corporate context of Intuit, where founder Scott Cook has been attempting to transform the enterprise into a leaner, more innovative company. The case describes in detail the lean startup methods used by the new product team, and how their attempts bump up against the existing, entrenched systems and processes of the larger enterprise.

  Keywords: Business Units; Business or Company Management; Software; Accounting; Product Development; Financial Services Industry;

  Citation:

  Fuller, Joseph, Shikhar Ghosh, and Monica Baraldi. "Intuit: Turbo Tax PersonalPro - A Tale of Two Entrepreneurs." Harvard Business School Teaching Note 319-045, October 2018. (Revised May 2019.)  View Details

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• Article | Harvard Business Review | May–June 2019

  Your Workforce Is More Adaptable Than You Think

  Joseph B. Fuller, Manjari Raman, Judith K. Wallenstein and Alice de Chalendar

  In 2018 the Project on Managing the Future of Work at HBS teamed up with the BCG Henderson Institute to survey 6,500 business leaders and 11,000 workers about the various forces reshaping the nature of work. The responses revealed a surprising gap: While the executives were pessimistic about their employees’ ability to acquire the capabilities needed to thrive in an era of rapid change, the employees were not. The employees were actually focused on the benefits that change would bring and far more eager to learn new skills than their leaders gave them credit for. This gap highlights a vast reserve of talent and energy firms can tap into: their own workers. How can a company do that? By creating a learning culture, engaging employees in the transition instead of shepherding them through it, developing an internal talent pipeline for the entire workforce, and collaborating with outside partners to build the right skills in the labor pools it hires from.

  Keywords: Management; Employees; Attitudes; Organizational Culture; Organizational Change and Adaptation;

  Citation:

  Fuller, Joseph B., Manjari Raman, Judith K. Wallenstein, and Alice de Chalendar. "Your Workforce Is More Adaptable Than You Think." Harvard Business Review 97, no. 3 (May–June 2019): 118–126.  View Details

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• Case | HBS Case Collection | March 2019

  CareerWise Colorado

  Rawi Abdelal, Joseph B. Fuller and Matthew Preble

  CareerWise Colorado (CWC) is an organization that equips high school students with the skills to build successful careers through apprenticeships. Founded in 2016, the young organization has attracted interest from different groups and civic leaders from across the U.S., some of whom want to replicate CWC’s model, and others who want CWC to bring and then operate its program in their localities. Noel Ginsburg, CWC’s founder and CEO, and Ashley Carter, COO, now have to decide how, when, and where to grow CWC. They both believe in CWC’s apprenticeship model’s widespread applicability, but so far it is still a relatively small—with just over 200 active apprentices spread across two cohorts; all of whom live in Colorado—and unproven entity. As of late 2018, no apprentices had yet completed the three year program. They did not want to scale the program too soon, but Ginsburg and Carter also did not want to miss out on the attractive opportunities being presented to them. How should they scale this organization?

  Keywords: apprenticeship; nonprofit; not for profit; labor markets; skills; Nonprofit Organizations; Education; Competency and Skills; Personal Development and Career; Growth and Development Strategy;

  Citation:

  Abdelal, Rawi, Joseph B. Fuller, and Matthew Preble. "CareerWise Colorado." Harvard Business School Case 319-001, March 2019.  View Details

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