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  • November 2018
  • Supplement
  • HBS Case Collection

Zalora PH: Solving the Profitability Challenge by Hiding Discounts Online

By: Thales S. Teixeira, Donald Ngwe, Leandro A. Guissoni and Samy Dana
  • Format:Video
  • | Language:English
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Citation

Teixeira, Thales S., Donald Ngwe, Leandro A. Guissoni, and Samy Dana. "Zalora PH: Solving the Profitability Challenge by Hiding Discounts Online." Harvard Business School Multimedia/Video Supplement 519-703, November 2018.
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More from the Authors

    • December 2019
    • Journal of Marketing Research (JMR)

    The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment

    By: Donald Ngwe, Kris J. Ferreira and Thales Teixeira
    • June 2019
    • Faculty Research

    Monetizing Insurance at Trov

    By: Thales Teixeira, Samy Dana and Leandro A Guissoni
    • 2019
    • Faculty Research

    The Effect of Payment Choices on Online Retail: Evidence from the 2016 Indian Demonetization

    By: Chaithanya Bandi, Antonio Moreno, Donald Ngwe and Zhiji Xu
More from the Authors
  • The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment By: Donald Ngwe, Kris J. Ferreira and Thales Teixeira
  • Monetizing Insurance at Trov By: Thales Teixeira, Samy Dana and Leandro A Guissoni
  • The Effect of Payment Choices on Online Retail: Evidence from the 2016 Indian Demonetization By: Chaithanya Bandi, Antonio Moreno, Donald Ngwe and Zhiji Xu
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