Publications
Publications
- October 2018
- HBS Case Collection
The Drone Racing League: Building the Sport of the Future
By: Robert F. Higgins and James Barnett
Abstract
Drone Racing League (DRL) sees itself as the world’s preeminent professional drone racing league. The company is in its third season of racing and is focused on future seasons and the negotiation of a new media agreement. How should the company proceed?
Keywords
Citation
Higgins, Robert F., and James Barnett. "The Drone Racing League: Building the Sport of the Future." Harvard Business School Case 819-015, October 2018.