Fairview Capital

Steven  Rogers; Derrick  Collins

Case | HBS Case Collection | October 2018

Fairview Capital

by Steven Rogers and Derrick Collins

Abstract

JoAnn Price and Dr. Larry Morse were the first African-Americans to launch a fund of funds in the private equity industry. Their fund, Fairview capital, was created in response to the dearth of capital invested in private equity funds managed by black and other minority general partners. After 20 years of success that came from investing over $3.5 billion, JoAnn and Larry are now contemplating further growth by investing in funds that have no black or other minority General Partners. This is a common issue faced by companies that were created to serve an underserved market; if and when should they serve the general market?

Keywords: alternative assets; fund of funds; Private Equity; Venture Capital; Decision Making; Strategy; United States;

Language: English

Format: Print

23 pages

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Citation:

Rogers, Steven, and Derrick Collins. "Fairview Capital." Harvard Business School Case 319-050, October 2018.

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