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  • October 2018
  • Supplement
  • HBS Case Collection

Zalora: Data-Driven Pricing

By: Sunil Gupta, Pavel Kireyev and Srinivas Reddy
  • Format:Electronic
  • | Language:English
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Citation

Gupta, Sunil, Pavel Kireyev, and Srinivas Reddy. "Zalora: Data-Driven Pricing." Harvard Business School Spreadsheet Supplement 519-701, October 2018.
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About The Author

Sunil Gupta

Marketing
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  • stc Group: DARE to Transform By: Sunil Gupta and Sadika El Hariri
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  • How One Company Used AI to Broaden Its Customer Base By: Sunil Gupta and Frank V. Cespedes
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